Company Branding – Just Add Water
What Is Company Branding?
Company branding is all about giving your company an identity, not just a name and a logo. Having a strong company brand is a very important asset to market your business in the bricks and mortar as well as the click and order store.
Making your company brand successful means you must effectively influence how others perceive you and think of you. “You are what you are perceived to be”.
Even if you are a small bricks and mortar business, you can give the image in your own community of how successful you are. A shop or office decorated in good taste implies there is a level of quality in the service you offer.
With careful planning and development, your company’s branding will provide the ability to sell more and at a better price.
Imagine a client entering your premises for the first time and seeing quality furniture, comfortable seating and a custom water fountain with your logo etched into it. Their immediate thought will be that you are a successful business.
Having your own custom water fountain will speak volumes of your success. Having your company logo, slogan or tag line etched into the mirrored glass of the back plate will really put the icing on the company branding cake.
But the best part of all, is that custom water fountains are very inexpensive to buy and very easy to install. Many businesses think of sophisticated looking water fountains as expensive with lots of maintenance and installation costs.
That is simply not the case. Water fountains, including custom-built fountains are relatively inexpensive. Smaller fountains ship pre-assembled while larger water fountains arrive in two or three sections.
Assembly is simple and be completed in less than one hour. Contrary to popular belief, water fountains do not need plumbing. They are self-contained, Recycle water from a sump, through the fountain, and back to the sump.
Water fountains are very low maintenance requiring the occasional cleaning and topping up to replace water that has evaporated. The only requirement for installation is a power source. This would be either a mains power socket or power from its own solar panel.
When measuring up for a custom fountain, you need to take into account the amount of space that will be lost. A wall fountain takes up very little space into the room typically measuring 18 – 24 inches in depth. You can have them as long and high as you want.
You do not want a fountain that is too large, as it will dominate the room. Nor do you want a fountain that is too small to be ineffectual. Choosing a custom fountain that is just right will amplify your good taste and judgment.
Change your client’s perception of you and your business by installing a custom fountaincomplete with your logo where they will see it as they enter your office.
